Routledge Studies in Marketing
About the Book Series
This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice.
It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing ‘mix’ – from product development, consumer behaviour, marketing analysis, branding, and customer relationships, to sustainability, ethics and the new opportunities and challenges presented by digital and online marketing.
Digital Brand Management: Understanding Consumers and Communication in the Digital Age
1st Edition
By Magdalena Grębosz-Krawczyk, Dagna Siuda
September 11, 2025
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic ...
Customer Engagement and Digital Business
1st Edition
Edited
By Jamid Ul Islam
August 26, 2025
In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive. This edited volume brings together a diverse group of international scholars who explore ...
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
1st Edition
Edited
By Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
July 30, 2025
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial ...
The Continuum of Consumer Choice
1st Edition
By Gordon R. Foxall
July 30, 2025
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer ...
Consumer Decision-Making, Analytics and AI
1st Edition
By Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
June 27, 2025
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our ...
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
1st Edition
By Vincent Mabillard, Martial Pasquier, Renaud Vuignier
June 27, 2025
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political ...
Disability and Digital Marketing
1st Edition
Edited
By Jonatan Södergren, Niklas Vallström
June 13, 2025
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, ...
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction
1st Edition
By Dirk vom Lehn
May 26, 2025
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates ...
Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness
1st Edition
By Domen Bajde
May 12, 2025
This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership? How do digital ...
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
1st Edition
By Carlos Diaz Ruiz
March 25, 2025
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that ...
Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
1st Edition
Edited
By Chloe Steadman, Jack Coffin
January 30, 2025
Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However,...
Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
1st Edition
Edited
By Anna Grudecka, Marzanna K. Witek-Hajduk
January 30, 2025
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary ...